Fashion Design and Marketing B.F.A
180 Credits
Program Description
Graduates of the BFA Fashion Design and Marketing program are expected to be creative, design-focused, fashion innovators, who will be passionate about fashion design and who will have a good understanding of fashion marketing. They will have learned how to express their personal vision of fashion through the development of innovative design and marketing ideas, which express their grasp of the conceptual and the aesthetic. They will have a strong foundation in traditional methods and will be able to apply modern digital technologies to fashion methods and processes. They will have the ability to develop innovative ideas from original research, and prototype and construct garments and marketing materials which embody their talents in design and marketing. Upon graduation, they are expected to be able to work in the fashion industry as successful creative professionals in the fashion design and marketing field.
Program Outcomes
- Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
- Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
- Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
- Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
- Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline.
- Confidently engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
- Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
- Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.
Requirements
General Education
| ENGL 106 | English Composition I | 4.5 |
| ENGL 107 | English Composition II | 4.5 |
| FASH 212 | Historical & Contextual Studies | 4.5 |
| HUMA 215 | Topics in Cultural Studies | 4.5 |
| MATH 125 | General College Mathematics | 4.5 |
| SCIE 208 | Cells, Clones, Clots and Cocaine: The Secrets of Life Science | 4.5 |
| SCIE 210 | Environmental Science | 4.5 |
| SSCI 206 | Aspects of Psychology | 4.5 |
| SSCI 210 | Sociology | 4.5 |
| UNIV 103 | Academic and Professional Success | 4.5 |
| UNIV 106 | Technology and Information Literacy | 4.5 |
| UNIV 109 | Interpersonal Communication | 4.5 |
| | General Education Electives (1) | 4.5 |
| Total Credit Hours: | 58.5 |
General Electives
| | General Elective | 4.5 |
| | Internship/General Elective | 4.5 |
| Total Credit Hours: | 9 |
Lower Division Core
Upper Division Core
Specialization Options
Fashion Design
Fashion Marketing
Total Credit Hours: 54
Total Credit Hours: 180