Fashion Marketing and Design B.F.A

198 Credits

Program Description

Graduates of the BFA Fashion Marketing and Design program are expected to be creative, design-focused, fashion innovators, who will be passionate about fashion design and who will have a good understanding of fashion marketing. They will have learned how to express their personal vision of fashion through the development of innovative design and marketing ideas, which express their grasp of the conceptual and the aesthetic. They will have a strong foundation in traditional methods and will be able to apply modern digital technologies to fashion methods and processes. They will have the ability to develop innovative ideas from original research, and prototype and construct garments and marketing materials which embody their talents in design and marketing. Upon graduation, they are expected to be able to work in the fashion industry as successful creative professionals in the fashion design and marketing field. Graduates of the costume specialization are expected to be able to apply their creative design and marketing skills to the field of costume.

Program Outcomes

• Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
• Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
• Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
• Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
• Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline.
• Confidently engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
• Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
• Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.

Total Credit Hours: 198