Fashion Marketing and Design B.F.A

198 Credits

Program Description

Graduates of the BFA Fashion Marketing and Design program are expected to be creative, design-focused, fashion innovators, who will be passionate about fashion design and who will have a good understanding of fashion marketing. They will have learned how to express their personal vision of fashion through the development of innovative design and marketing ideas, which express their grasp of the conceptual and the aesthetic. They will have a strong foundation in traditional methods and will be able to apply modern digital technologies to fashion methods and processes. They will have the ability to develop innovative ideas from original research, and prototype and construct garments and marketing materials which embody their talents in design and marketing. Upon graduation, they are expected to be able to work in the fashion industry as successful creative professionals in the fashion design and marketing field. Graduates of the costume specialization are expected to be able to apply their creative design and marketing skills to the field of costume.

Program Outcomes

  • Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
  • Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
  • Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
  • Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
  • Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline.
  • Confidently engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
  • Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
  • Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.

Requirements

General Education

COMP 101Introduction to Computers

4.5

COMP 102Introduction to Computers Lab

1.5

ENGL 106English Composition I

4.5

ENGL 107English Composition II

4.5

HUMA 205Art Appreciation

4.5

HUMA 215Topics in Cultural Studies

4.5

 

MATH 125General College Mathematics

4.5

or

MATH 133College Algebra

4.5

 

PHIL 201Introduction to Philosophy

4.5

or

PRES 111Presentation Essentials

4.5

 

SSCI 206Aspects of Psychology

4.5

SSCI 210Sociology

4.5

SCIE 206Biology

4.5

SCIE 207Biology Lab

1.5

SCIE 210Environmental Science

4.5

SCIE 211Environmental Science Lab

1.5

General Education Electives (1)

4.5

Total Credit Hours:58.5

General Electives

General Elective

4.5

Internship/General Elective

4.5

Total Credit Hours:9

Lower Division Core

FASH 201Design Process

4.5

FASH 202Drawing and Design Principles

4.5

FASH 206Marketing for Fashion

4.5

FASH 209The Fashion Cycle

4.5

FASH 212Historical & Contextual Studies

4.5

FASH 227Sewing Techniques

4.5

Total Credit Hours:27

Upper Division Core

FASH 221Fashion Portfolio I

4.5

FASH 300Creative Drape

4.5

FASH 303Womenswear I

4.5

FASH 3113D Form III

4.5

FASH 340Computer Applications for Fashion

4.5

FASH 343Textiles

4.5

FASH 403Final Fashion Portfolio

4.5

Total Credit Hours:31.5

Specialization Options

Fashion Design

FASH 2053D Form I

4.5

FASH 2073D Form II

4.5

 

FASH 208Promoting Fashion

4.5

or

FASH 214Targeting Customers

4.5

 

FASH 301Fashion Trends

4.5

FASH 305Womenswear II

4.5

 

FASH 309Styling Fashion

4.5

or

FASH 409Visual Merchandising

4.5

 

FASH 315Fashion Accessories

4.5

FASH 350Fashion Portfolio II

4.5

FASH 355Fashion Event Management

4.5

FASH 401Collection Project

4.5

FASH 405Fashion Menswear

4.5

 

FASH 312CAD for Fashion Marketing

4.5

or

FASH 412CAD for Fashion II

4.5

 

FASH 410Fashion Collection I

4.5

FASH 420Fashion Collection II

4.5

FASH 430Fashion Collection III

4.5

 

FASH 440Fashion Business

4.5

or

FASH 407Fashion Thesis

4.5

or

MGMT 442Performance Management and Employee Services

4.5

Fashion Marketing

FASH 2053D Form I

4.5

FASH 2073D Form II

4.5

FASH 208Promoting Fashion

4.5

FASH 214Targeting Customers

4.5

FASH 301Fashion Trends

4.5

FASH 304Fashion Product Development

4.5

FASH 306Fashion Branding

4.5

FASH 308Media & PR

4.5

FASH 310Fashion Buying

4.5

 

FASH 312CAD for Fashion Marketing

4.5

or

FASH 412CAD for Fashion II

4.5

 

FASH 314Strategic Fashion Marketing

4.5

FASH 408Professional Development

4.5

 

FASH 309Styling Fashion

4.5

or

FASH 409Visual Merchandising

4.5

 

FASH 411Final Fashion Marketing Project I

4.5

FASH 421Final Fashion Marketing Project II

4.5

FASH 431Final Fashion Marketing Project III

4.5

Costume Design (No longer accepting new enrollments)

FASH 2053D Form I

4.5

FASH 2073D Form II

4.5

FASH 221Fashion Portfolio I

4.5

FASH 305Womenswear II

4.5

FASH 307CAD for Fashion

4.5

FASH 315Fashion Accessories

4.5

FASH 320Introduction to Costume

4.5

FASH 330Costume Construction

4.5

FASH 335Historical Costume Design

4.5

FASH 355Fashion Event Management

4.5

FASH 405Fashion Menswear

4.5

FASH 410Fashion Collection I

4.5

FASH 420Fashion Collection II

4.5

FASH 430Fashion Collection III

4.5

FASH 435Advanced Costume Design

4.5

FASH 440Fashion Business

4.5

Total Credit Hours: 72

Total Credit Hours: 198