HCM 635 Healthcare Market Research and Analysis

The course introduces marketing research and analysis as it applies to healthcare. Topics include research strategies, data collection methods and techniques for analyzing collected data. Discussions include appropriate methods of collecting data and instances of appropriate data use such as individual or aggregate data. Conversations visit opportunities to apply gathered information in formulating strategies and tactics to drive operational performance, product lines, customer satisfaction, market share and profitability. Students learn to apply a number of key formulas in statistic analyzing the results and validity.