Visual Communication B.F.A.

180 Credits

Not accepting applications for new enrollments starting after January 7th, 2013.

Program Description

The Visual Communication program at American InterContinental University is designed to educate and develop artistic and imaginative students for careers in the fields of commercial art and design. Emphasis is placed on the development of thinking process and the ability to solve design problems creatively. Students can learn the principles, practical applications, technologies, and methodologies used in solving complex design problems in a creative and unique manner. Graduates of the program should be able to apply their knowledge to become leaders in their field.

Program Outcomes

  • Demonstrate a depth of knowledge and understanding in design strategies and methodologies.
  • Apply a cultural and contextual perspective to solving complex design problems.
  • Apply contemporary skills and technologies to create, analyze, and evaluate the relevance of their work within the industry.
  • Demonstrate the ability to apply relevant research methodologies to practical and theoretical work.
  • Apply a selective, critically analytic approach to visual problem solving using creativity and originality towards innovative expression in design.
  • Demonstrate appropriate skill in creating presentations and communications within a range of contexts.
  • Demonstrate responsible self-management skills throughout the design process to production using a range of relevant and clear communication skills within a variety of contexts.

Requirements

General Education

COMP 101Introduction to Computers

4.5

COMP 102Introduction to Computers Lab

1.5

ENGL 106English Composition I

4.5

ENGL 107English Composition II

4.5

HUMA 205Art Appreciation

4.5

HUMA 215Topics in Cultural Studies

4.5

MATH 133College Algebra

4.5

 

PHIL 201Introduction to Philosophy

4.5

or

PRES 111Presentation Essentials

4.5

 

SSCI 206Aspects of Psychology

4.5

SSCI 210Sociology

4.5

SCIE 206Biology

4.5

SCIE 207Biology Lab

1.5

SCIE 210Environmental Science

4.5

SCIE 211Environmental Science Lab

1.5

General Education Electives (1)

4.5

Total Credit Hours:58.5

General Electives

General Elective

4.5

Internship/General Elective

4.5

Total Credit Hours:9

Lower Division Core

VCDD 101Design Principles

4.5

VCDD 102Fundamentals of Color

4.5

VCDD 201Computer Design I

4.5

VCDD 202Drawing Concepts

4.5

VCDD 231Typography Design I

4.5

VCDD 301Portfolio and Career Concepts

4.5

Total Credit Hours:27

Upper Division Core

VCDD 302Graphic Design I

4.5

VCDD 303Web Design I

4.5

VCDD 306Creative Research

4.5

VCDD 411Senior Design Presentation I

4.5

VCDD 412Senior Design Presentation II

4.5

VCDD 413Portfolio Presentation I

4.5

VCDD 490Portfolio Presentation II

4.5

Total Credit Hours:31.5

Specialization Options

Graphic Design

VCDD 304Business Practices and Project Management

4.5

VCDD 313Computer Design II

4.5

VCDD 314Time Based Media

4.5

VCDD 315Branding Concepts & Corporate Identity

4.5

VCDD 316Packaging & 3D Design

4.5

VCDD 330Web Design II

4.5

VCDD 421Advanced Graphic Design I

4.5

VCDD 431Information Graphics

4.5

VCDD 432Typography Design II

4.5

VCDD 433Typography Design III

4.5

VCDD 434Advanced Graphic Design III

4.5

VCDD 435Graphic Design Project

4.5

Illustration

VCDD 225Life Drawing

4.5

VCDD 304Business Practices and Project Management

4.5

VCDD 320Illustration I

4.5

VCDD 322Illustration II

4.5

VCDD 323Concept Design

4.5

VCDD 440Life Drawing II

4.5

VCDD 451Sequential & Narrative Illustration

4.5

VCDD 453Experimental Computer Illustration I

4.5

VCDD 454Experimental Computer Illustration II

4.5

VCDD 4553D Illustration

4.5

VCDD 456Editorial & Book Illustration

4.5

VCDD 457Illustration Project

4.5

Web Design

VCDD 304Business Practices and Project Management

4.5

VCDD 313Computer Design II

4.5

VCDD 330Web Design II

4.5

VCDD 331Internet as an Art Medium

4.5

VCDD 332Web Design III

4.5

VCDD 333Mobile Technology Design

4.5

VCDD 443Experimental Animation

4.5

VCDD 444Multimedia for Web Design

4.5

VCDD 471Web Application

4.5

VCDD 473Web Application II

4.5

VCDD 475Advanced Multimedia Web Design

4.5

VCDD 476Web Design Project

4.5

Generalist

*The Generalist specialization provides students the opportunity to transfer in or take specialization courses in any area of Visual Communication. The courses below are suggestions but maybe substituted for any upper level course in the Visual

Communication discipline.

VCDD 304Business Practices and Project Management

4.5

VCDD 313Computer Design II

4.5

VCDD 314Time Based Media

4.5

Design Project (Choose 1)

4.5

Design Electives

Total Credit Hours: 54

Total Credit Hours: 180